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readme.doc
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1992-11-01
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November 1, 1992
Dear Author,
Thank you for your interest in becoming a member of the Association of
Shareware Professionals (ASP). We are a group of Shareware authors that
are working to improve the image of Shareware as an alternative way of
purchasing high quality software.
I have placed several files on this disk to help you in preparing your
software and documentation for ASP membership.
APPLIC.EXE Run this self-extracting program to create APPLIC.TXT,
APPLIC.FRM, REQUIRE.TXT, SHAREW.PRN, REASONS.TXT.
APPLIC.TXT READ THIS FILE!!! This is the full file that describes in
detail what is expected of the ASP author's software and
documentation. One of the MOST important sections contains
ASP's No Crippling policy. This is the sticking point on
many applications. All of us FIRMLY believe that the
potential registrant MUST be able to make an accurate "buy"
decision based on the freely distributed Shareware disk.
Some Shareware created a bad name for our industry by being
highly crippled as a registration incentive. If your
Shareware does not meet the No Crippling policy you should
either meet the requirements or withdraw your application.
Speaking for myself, when I revised my software to fully
document and include ALL features on the Shareware disk, my
registration rate went up significantly!
APPLIC.FRM This is the Application Form itself. Fill this out completely
US Mail (on disk) this file to our Executive Director.
REQUIRE.TXT A list of the ASP Author Requirements.
SHAREW.PRN Your documentation should contain a description of the
Shareware concept. You may wish to include a warranty and
you must include something that lets the registrant know what
he/she will get for registering. Paul Mayer developed the
text in this file as an example of this type of text
wording. Feel free to include portions or all of this file
in your documentation.
REASONS.TXT A collection of messages from the ASP's open forum on
CompuServe that give many good reasons to join the ASP.
INCENTIV.TXT A collection of registration incentives to help you get
registrations and still meet the ASP's no-crippling rules.
QUIDE.EXE A self-extracting program that, when run, produces QUIDE.DOC.
You will find a lot of good ideas for developing and
marketing shareware in this text file.
README.DOC This file.
The address of our Executive Director is:
Executive Director
Association of Shareware Professionals
545 Grover Road
Muskegon MI 49442-9427
CompuServe PPN: 72050,1433
Phone: 616-788-2243
FAX: 616-788-2765
Thank you,
ASP Author Membership Coordinator